I have authored a number of recent articles that are about improving the visibility of your business web site. Some include a tale of caution as well:

• Google is Disregarding Your Articles and Links! This article addresses the challenge of being seen by Google and how easy it is to offend the search engines.
• The Importance of Embedding Links. This article offers advice to article writers about the benefits of embedding links within your articles. Yet at the same time links are all important for small business as we strive to have people come to our web site and many of the same rules apply.
• Improving The Visibility of Your Article, which addresses the use of keywords and how important they are bringing in viewers to your site. This is focused on the needs of article writing but again applies to small business web-sites.
• The Viability of Internet Based Advertising? There is a large volume of information available on-line and many people now consider the Internet as a viable place to advertise, yet is it? Corporations spend in excess of $25 Billion in the United States alone in Internet advertising; yet advertising on the Internet is not always the most effective way of getting a message across - some other solutions can actually be low cost, provided you are able to put in the time and you can call upon the experience of an internet publicist if you do not have the time.
• Managing Your Brand's Social Media Presence is vital for all types of business in the modern era. Most brands cannot rely on the power of a famous name, yet every business is is capable of influencing how other people look at us and this is a vital aspect of any business.
• Competing in Cyberspace To compete on the web it is important to know your competitors and maintain the right level of visibility.

The importance of the Internet for your marketing cannot be understated in the modern era. Few, if any businesses can dispense of having an on-line presence, even if you are a one-man-band.